Assuming you have all the other aspects of a gold dealing business covered, launching a website to bring your business online can be highly beneficial. Unfortunately, when you look at the sites of other established gold dealers, it’s easy to become immediately discouraged by how professional their appearance is and how long they’ve been around. While you might not be able to come right in and compete in the big leagues, with a diligent and aggressive approach you can build a gold dealing site into a decent source of reliable income. With that said here are four helpful steps to take along the way:
1. Choose an E-commerce Platform
First, you’ll want to compare e-commerce platforms to determine which one best suits your needs and preferences. An easy way to do this is to use comparison sites like WebAppMeister to examine the features of each platform side-by-side in a versus format (i.e. – Volusion vs Shopify).
2. Find a Template Similar to the Design of Other Gold Dealing Sites
Now that you know which platform you’ll be using it’s time to find a template that looks similar to the design of other professional gold dealing sites. Here’s a list of the top gold brokers so you can get an idea of what a good financial site in this niche looks like. Each e-commerce platform has a different library of templates to browse through, so it may be worthwhile to select your platform based on the template you want to use, so be sure to put plenty of time into this step.
3. Launch a Marketing Campaign
Once your site is online and you’re setup to sell gold, that doesn’t mean people are suddenly going to start pouring in and making purchases. In essence, launching a successful gold dealing site (or any other site) has become a marketing game. Whoever promotes their brand the best, wins. So, before you commit to launching a gold dealing website, be aware that the other more important half of the business will inevitably be marketing.
4. Host a Gold News Blog
Finally, after you’ve done your research and have started promoting the site in as many ways as possible without exceeding your budget or being spammy, the final step you can take to ensure a continual flow of organic search traffic is to launch a blog on your e-commerce site that focuses on world affairs related to the gold market. Of course, a significant percentage of people interested in these news stories are likely to be gold buyers and sellers, so it’s a great way to spread brand awareness and authority through the coverage of popular events.
Aim for Gradual Growth
If you’re building a gold dealing website to get rich quick, chances are you’re in for some disappointment early on. On the other hand, if you’re approaching the business as yet another revenue stream that can be built up over time with minimal maintenance, then a gold dealing site can mature into a lucrative and worthwhile endeavor with the right approach. Follow the beaten path and mimic the efforts of other strong players in the industry and you’ll undoubtedly see progress eventually.
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